All You Need to Know About Logo Design Services
Introduction
Have you
ever thought about how boring branding will be without logos; imagine consumers
who pay plenty of money just to have a bag with the LV (Louis Vuitton) logo on
it. People who offer logo design services are usually professional
graphic designers who create unique and custom brand imagery for the people who
hired them. Companies now do realize how essential it is to invest in well
construct logo design services that can communicate ownership, quality,
and values.
What do
logos tell?
Companies
now do realize how essential it is to invest in a well-designed logo that can
communicate ownership, quality, and values. There is no other way to give a
first strong impression than through your logos, it can create interest for the
people to learn about your company, and by having those 2 seconds which grabs
viewer’s attention, you can communicate the company’s core value interestingly.
Why logos
are so important?
Logos gives
a brand identity; when a person is not able to remember a brand by its name but
should be at least able to recognize it by its logo, they would associate your
logo to the company’s brand image. It separates a brand from the competitors,
if you have listed all the brands of sports, Nike’s logo will outshine the
brand, the logo should be able to convey how you’re different from competitors.
The more your brand becomes familiar to people the more they can associate with
you and gain customers because it creates the perception of trust and accessibility
among people. If you go shopping you would not think twice before buying track
pants with Nike swoosh, that’s what image has Nike communicated through its
logo.
Types of
logo design?
It’s
interesting to know the brands we use/see daily such as Twitter and Facebook
have completely different designs, whereas Twitter uses the symbol design of
hummingbird as their logo, Facebook has a letterform design. The other types of
designs are:
- Wordmark
- Monogram
- Abstracts
- Mascot
- Emblems
- Combo
- Dynamic.
Brands with
catchy names like Coca-Cola choose wordmarks where logo font reflects your
brand’s vibe, and just like that, we have many big brands name for every type
of logo design.
Conclusion:
While
building a brand you may not take it seriously to hire someone for logo design
services and make it seem like not the most important investment, that’s where
start-up loses the plot. I think it’s the first thing you should look for.
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